I take Shopping and Performance Max off your agency's hands, for e-commerce brands spending 40,000 to 100,000 EUR a month on Google.
No deck and no audit theatre. Bring the account, I bring the first thing I would change and why.
That is the point of it. Shopping, Performance Max, the feed and the measurement behind them move to one specialist who works your account personally, every week. If your agency also runs email, SEO or social, they keep all of that. Google Ads is what moves.
What you stop paying for is a team where the person who sold you the account is not the person in it, and where your brand is somewhere in a list of thirty. I cap the number of accounts I take, which is the only real way to promise that.
Most Shopping and PMax accounts I open are measured on a conversion basis nobody pinned. A custom goal counts gross profit in one campaign and order value in the next, so the same month gets reported three ways and every decision after that rests on a number that will not hold still.
The first job is to settle that. One basis, chosen with you in week one, written into the account and checked on every run. Once it holds, the rest of the work is worth doing, and so is the number we agree to be judged on.
1,500 EUR a month, 2,250 EUR in total. Half the standard fee.
3,000 EUR a month, six or twelve months. 4,500 USD in the United States.
Half price to prove it. Full price once it is proven.
The day-one number is the whole mechanism. It is agreed by both of us before anything is touched, and it is one a 45-day window can actually move: return on the pinned basis over the last 21 days, or the monthly spend that stops going to products that never convert. Not a full-quarter revenue figure, because that would be a number neither of us controls.
Full history sync, campaign by campaign and conversion action by conversion action, change history included. The basis goes into the configuration. You get the list of what is broken, ranked, with what each item costs per week, and we agree the line the sprint will be judged on.
Titles, identifiers, prices against street, the labels your campaigns route on, the products that take budget and never convert. Every change arrives as a list with reasons and goes live once you say yes.
Weekly status with alerts, bidding and budget moves argued against the pinned basis. At day 45, one report comparing where the account sits against the line we wrote on day one, on the same basis, with the data behind it.
Twenty minutes, one screen share, no obligation on either side.
Clients unnamed on purpose. Yours will be too.
On Google Ads, yes. Shopping, PMax, the feed and the measurement move to me and I run them personally. Whatever else the agency does for you, they carry on doing. Most of the accounts I have opened were being reported on by people who were not in them, and that is the part this ends.
The sprint ends. You keep the fixes, the pinned basis and the written list of what is left, and you owe nothing beyond the 2,250. I would rather lose 45 days than argue for twelve months over a result that did not come.
Read access to Google Ads and Merchant Center to start, plus GA4 if you use it. Edit access when we get to the first change list. Nothing changes in a live account without your explicit go-ahead, and every change arrives written down with a reason.
Because bidding optimises towards whatever you told it to count. When a custom goal mixes gross profit and order value, Smart Bidding chases a number that means two things at once, and so does every report built on it. Pinning the basis is what makes the day-one number worth agreeing to.
Then this is the wrong offer for you and I will say so on the call. At 60,000 a month the fee is five percent of spend and an agency doing the same work costs you six to nine thousand. Under 40,000 that ratio flips, the fee becomes a large share of the budget, and the maths stops working in your favour.
Benjamin Bails. Eight years in paid search across Google Ads and Microsoft Ads, e-commerce and lead generation, more than 10 million euros of managed spend in over twenty markets. Feed and Shopping specialist: Merchant Center, Channable, Performance Max, GA4 and server-side measurement. Works in English and French. Based in the Netherlands, working with brands in the United States, France and Belgium, the UK and Ireland, and English-first brands in the Benelux.